What Is MOB4HIRE? We make mobile better.

Mob4Hire is a global community of people who come together to make the mobile experience better.

The Mob4Hire community allows mobile developers and market researchers to receive real-world feedback from users all over the world to ensure that their application/mobile website/advertising campaign is well tested from both a functional aspect ("Don't Crash") and usability aspect ("Don't Suck"). Therefore, be more able to receive positive reviews, persistent/frequent use and commercial success. ("Get Sticky").

"The Curse of the One Star"

On average, mobile app users need to see User Reviews in an app store of at least 4 stars when considering to download or purchase a new app. To mobile developers, a one star rating is the "kiss of death" to future revenue, because no one one will buy it! The same is true for mobile websites as well as mobile ad campaigns/apps. So, it's important to include users and testing as an integral part of the development process. For the mobile users in the Mob4Hire community, they get paid for their efforts AND they're getting to help make mobile software better.

Ultimately, Mob4Hire significantly reduces costs and time to market by connecting mobile developers with eager, lower priced, crowd sourced testers and market focus groups. Mob4hire was formed in 2007 to help solve the daunting testing problem that occurs when mobile developers are faced with the tremendous variety of handsets, networks and platforms that exist today; check out our slideshare presentation to the right for deeper insight. The Mob4Hire network of testers can speed up the mobile development process at all stages of development in a highly cost-effective manner.

Want to make sure your app works in every country on the planet?

Peggy Anne Salz, MSearchGroove.com

Mob4Hire has 4 crowd-sourced products that help make mobile better. They span the development process from when it's just a sketch on the back of napkin to a released product, in-market and making money:

This allows mobile app developers and market researchers to not only test for bugs and technical compatibility, but also to collect key marketing and usability data from an independent tester in a truly mobile environment. This results in mobile applications that work better, reach the market faster, all at a fraction of the cost compared to the old-school approach to testing.

The testers (a.k.a. "Mobster") are people from all walks of life and professions who share common traits: they all love their mobile phones, are tech-savvy and also want to help make the world a better place. You get paid by mobile developers and researchers so they can get much better and targeted feedback than free-source testing communities and one line user reviews in app stores ... we know you like to get paid for your time! Mobsters are happy people ... as one mobile phone user said "I make enough money in a month to cover my cell phone bill!"

Large telecom enterprises, handset manufacturer's, and O/S platform vendors can adopt Mob4Hire's unique architecture to create their own white-labeled user testing community, and add it to their existing developer networks and app stores using API's; such as our partnership with http://www.O2Litmus.co.uk

The Mob4hire experience works with all handset manufacturers including Motorola, Samsung, Apple, Nokia, Sony-Ericsson, HTC, LG, RIM(Blackberry), Palm, BenQ-Siemens, Sharp,Audiovox, ZTE and many others on most GSM and CDMA networks.

A Crowdsourcing Primer

Crowd-sourcing is the basis of Mob4Hire's community model, just as it is for hundreds of other Web 2.0 businesses. As Jeff Howe, author of the immensely popular "Crowdsourcing" defines it: "Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call."

To understand Mob4Hire, however, you can't think of it as work for an undefined, generally large group of "open call" people ... they are defined in Mob4Hire; people have specific handsets in specific countries on specific carriers, and so, unlike every other crowdsourcing business we can think of, Mob4Hire is the first where the crowd HAS to be in the location they live. That's why we call it "real-world mobile handset testing." Requests for projects go out only to those testers who qualify for the criteria of the test.

The second nuance of crowd-sourcing is that Mob4Hire is not of the "Wisdom of the Crowd" variety; it is "collective intelligence," where individuals contribute to help other individuals.

Mob4Hire is a leader in the wave of crowdsourced solutions worldwide.